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MAX RAW

For a collaboration with Max Verstappen; MAXRAW II, I was asked to create a visual concept and campaign around the person Max Verstappen and his capsule collection with G-Star RAW.


Date

May 2019

Role

Concept, Art Direction, Design


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I’ve always been a fan of the brand so it was very easy to get familiar with the G-Star brand DNA.

Max Verstappen

I’ve always had this drive to become better. To reach for more. To go further. And to work together with a brand that feels the same way and has shared roots, is very exciting. – Max Verstappen

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