Battle for big blue
“Now we have something that people can play. It just puts it in their mind to consider the ocean. You don’t play a game and ever throw a bottle in the ocean again. And everyone can have it and share it.” – Pharrell Williams
Date
Oct 2015
Role
Concept, Art Direction, Design, Illustration
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The Brief
Create a concept around the Denim brand G-Star RAW, Bionic Yarn and Parley for the Oceans, the partners behind RAW for the Oceans, to raise awareness around global plastic waste in a fun and understandable way.
The Solution
A game: ‘Battle for Big Blue’ aims to raise awareness for RAW for the Oceans. In a digitised world where “play and understand” now beats “show and tell”, ‘Battle for Big Blue’s playful impression of ocean cleanups brings the cause closer to players and thinkers whose participation is crucial to saving our oceans.