Ken x MR MARVIS
Ken x MR MARVIS For Ken's 65th anniversary, Mattel invited us to put their icon in a new wardrobe, and we built a world for him to wear it in. The concept: Ken steps out of Barbie's plastic universe into European sophistication. We staged the campaign at Wondr Experience Amsterdam, whose hyper-saturated, dollhouse-pink environments gave us a ready-made Barby world to play against, without building a set from scratch. Styled in MR MARVIS's pastel palette and tailored silhouettes, Ken reads as the grounded, well-traveled counterpoint to the candy-colored world around him; Mister Marvellous, ready for his next adventure. The result is a full campaign across print, social and video, shot entirely on location, alongside a branded PR event at Wondr for press and influencers.
Date
June 2026
Role
Creative Direction, Concept
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KEN x MR MARVIS
Capsule Collaboration
For Ken’s 65th anniversary, Mattel invited us to put their icon in
a new wardrobe, and we built a world for him to wear it in.
The concept: Ken steps out of Barbie’s plastic universe into European sophistication. We staged the campaign at Wondr Experience Amsterdam, whose hyper-saturated, dollhouse-pink environments gave us a ready-made Barby world to play against, without building a set from scratch. Styled in MR MARVIS’s pastel palette and tailored silhouettes, Ken reads as the grounded, well-traveled counterpoint to the candy-colored world around him; Mister Marvellous, ready for his next adventure. The result is a full campaign across print, social and video, shot entirely on location, alongside a branded PR event at Wondr for press and influencers.
Team Marvis: Raphaëlle Touat Madison Mills Jip Mulder Ruth Lohuis Zuzanna Krzysiek Jan-Willem Dijkstra Liberto Monroy Viola Fioravanti German Martinez
Music: Thies Bouwhuis
Film: Tim Bomers
Photography: Renze Bemelmans
Gaffer: Steven de Kok
HMU: Ellen Romeijn
Team Mattel: Jessica Kelly Paola Mengoni André Moreira Amarilis Whitty Adriana Velasco Lucy Griffin Brittany Torpy Helen Self Charity Waye Tindall Betina Lund Jensen