Play Every Day
Play Every Day. For this Spring Summer campaign, Play Every Day, we dove headfirst into the spirit of the 80’s. Inspired by the decade’s unapologetic optimism, the aesthetic is warm, sun-soaked and saturated with bright, joyful color. Shot in Mallorca, the campaign blends Mediterranean ease with a bold wink to the era, featuring an original 80’s boat, cars and jet ski’s that instantly set the tone. Even the music follows suit, composed like a true 80’s track, adding rhythm and nostalgia to every frame. The result is a vibrant celebration of freedom, fun and playing every day in style.
Date
March 2026
Role
Creative Direction, Concept
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Play Every Day
Spring Summer Campaign
For this Spring Summer campaign, Play Every Day, we dove headfirst into the spirit of the 80’s. Inspired by the decade’s unapologetic optimism, the aesthetic is warm, sun-soaked and saturated with bright, joyful color. Shot in Mallorca, the campaign blends Mediterranean ease with a bold wink to the era, featuring an original 80’s boat, cars and jet ski’s that instantly set the tone. Even the music follows suit, composed like a true 80’s track, adding rhythm and nostalgia to every frame. The result is a vibrant celebration of freedom, fun and playing every day in style.
