G-Star X Zalando
For the G-Star RAW fashion show at Zalando B&&B, I created a dynamic, immersive experience where fashion meets technology. The interactive floor responded to the movement of models, activating different elements throughout the show.
Date
September 2017
Role
Creative Direction, Design, Motion design
The Project
Divided into three acts, the show unfolded as a tribute to G-Star’s heritage and innovation:
Act 1: A reimagining of the iconic Elwood jeans.
Act 2: A bold display of the latest campaign.
Act 3 and Finale: A striking play on statements and color.
The Result
A fusion of denim, motion, and digital storytelling, bringing the collection to life like never before..
